Case Analysis Hershy Food Company Marketing Essay

Case Analysis Hershy Food Company Marketing Essay The evolution of global chocolate industry presents many interesting details. Chocolate industry on a global scale is a huge. Chocolate, given its tempting qualities is a huge marketable product for many reasons. Hence, the industry itself is huge we can speculate. As we are aware, chocolate is made out of cocoa seeds. In the initial periods, chocolate was expensive to be manufactured. It was only after the industrial revolution in Europe that a remarkable shift in chocolate industry can be seen. Chocolate also comes in a variety of taste. (Allen, 2010 , p. 21)According to the international cocoa organization, chocolate industry on a global scale is a multi-billion industry. During the year 2006 chocolate industry and manufacturer made tremendous gains from sale. Some of the forerunner or top manufacturing companies in accordance to their sales during 2006 were Hershey Foods Corporation, Mars Inc, and Cadbury Schweppes PLC who topped the list. (ICCO) During 2002 and 2001, the chocolate industry can be concurrently be classified in terms of their sales itself. According to the report available with IOCC, it is mentioned that during the year 2000/2001, the world cocoa industry witnessed a remarkable jump in terms of their share, be it production, consumption and sales. Most importantly, for year 2000/2001 production of world cocoa or chocolate was estimated to be 2,825,000 tonnes. (ICCO, Annual Report for 2000/2001 , 2001 , p. 13) However, for the year 2008/2009, which is the last available report published by ICCO, cocoa production was estimated to be 3.5 million tonnes. (ICCO, Annual Report 2008/2009, 2009, p. 3) From these data we can assume that world chocolate industry is a huge business globally. Hence, it would be interesting to analyze the case also related to Hershey Food Company, a chocolate manufacturing giant, which is discussed as follows. Hershey Food Company: Performance Audit Report 2002 and 2011 Starting the year 2002, Hershey Food Company faced many challenges. Some challenges that were brought to the notice of the audit board were competition from competitors, namely Nestle and Mars that has increased manifold. The global market shares of Hershey Food Company also fell sharply during the said year. Another challenge facing the company CEO then was the factor covering value enhancing to its customers worldwide. As the case is, competition from Nestle and Mars are such that it gave a sense of fear for the company management and its board of director. Hence, the company report that came henceforth was to make a strategic shift to enhance its products, which necessarily raise a question of investment. In that regard, what the company CEO then in the year 2002 recommended was to include realignment plan of US$275 as a shift towards reduction of the workforce in the company that will go towards voluntary compensation. Such a plan was really for a company that is known to have been a people champions for long enough. Yet it was probable, and the case can be looked to the declining market share and unpredictability, given the fierce competition from Nestle and Mars. As reported by ICCO, Hershey Foods Company for the year 2005 was dismal to say so, given that it an annual sale was estimated to be US$ 4881 million dollars, four places below its competitors namely, Nestle, Mars, Cadbury and Ferrero. (ICCO, The Chocolate Industry ) So considering these developments the voluntary realignment plan was a necessity felt the company CEO, Richar d H, Lenny. Audit that was carried out for the year 2001 to 2011 brought into face the many unknown facts and figures about Hershey Food Company. The investigation carried out by Attorney general brought to the notice the most unfamiliar case. What is interesting to note is that audit carried out in the company shows that majority of shares in the company was owned by single large shareholder. This is very unlike and came as a surprising factor for auditors as well given the complexity in shareholder and their ownership, besides the links of the company to many charitable initiatives, which posed many questions for auditors. Somewhat Hershey Food Company represents a community shareholder. This is what the audit report showed about Hershey Food Company. Then Strategic Development from 2001 to 2011 The strategic development starting March, 2001 till September, 2002 saw many proposals being raised in a span of one year as a factor to push the sales and revenue generation initiatives of the company. Given the board of director meeting it was figured that Lenny, who was the CEO of the company then and his management styles, was not received by the company stakeholder properly. It is said that Lenny management was somewhat out of the boundary, which brought to fore disagreement amongst employee and co-managers in the company. In March 2002, the company strategic team decided to explore upon the sales factor of the company, however, the company CEO was reluctant and was trying to seek alternative to such a decision being made. As a matter of fact, competition also the market was not only posing many pressure on the company management, but also brought into contention the test of time that raised a conflict amongst stakeholder and director of the company. Such happening was a pre-cursor to the overall episode encompassing Hershey Food Company. The conflict of idea and recommendation regarding sales objectives between the board of the company and the trust was really interesting to note. Part of the strategic development from 2001 to 2011 also saw many forms of protest, within and outside the company management realms. Such case is sad indeed for a company of repute. The development that came about also somewhat show an increase of 10% sales for Hershey Food Company in 2002, that also in a span of 3 months under the leadership of Lenny, the company CEO. The success in that regard was accorded to the cost cutting measure initiated by Lenny in context of the realignment plan. However, somewhat the case of conflict as can be seen is that the vision of Lenny and that of the company founder was not match-able in any regard. Such development in parts within Hershey Food Company and its strategic development starting the year 2001 to 2011 brought into contention the very conflict that is reported between the trust and board of directors, which is central to the issue facing the company at the most critical time, and reason enough for the conflict to erupt. Board Meeting Outcome Given the audit that was developing in the company, sales of the company was brought to an injunction or ban by a panel of judges. However, following the year 2002 during September, the injunction was cleared and granted. This development saw the introduction of Candy Swoops Slices in 2003, which was listed by Productscan as the most innovative product of the year itself. Following the board meeting, the outcome also saw the acquisition of Joseph Schmidt by Hershey Food Company in 2005. (Malhotra, 2009, p. 395) Company Status Today The company status today as we have maintained earlier is one amongst the major manufacturers of global chocolate. Many innovative products were introduced by Hershey Food Company in a span of five years. Moreover, to gain its market share lost to its competitors, Hershey Food Company decided to become a fearless product innovator. These somewhat paid dividends, which brought Hershey Candy Slices Swoops which was received highly in the market. (Malhotra, 2009, p. 395) Hence, today Hershey Food Company is a major competitor in the chocolate industry. The battle for the company was won in actuality, and today Hershey and Mars are fighting for the number spot in the global industry, which to some analysts is a $73 billion industry annually. (Malhotra, 2009) Hence, these figures itself present many interesting facts about Hershey and where it stands today after the internal turmoil since 2001. Recommendation What we learned from the case study and its analysis is that governing issue was one formidable background that can be read and make out. Given the presence of huge number of shareholders in the company and unbending management further ignite the pressure that the company is facing. Hence, it is recommended that corporate govern ace of the company should:- Be held by a body of authority that is designated to take decisions and dismantle complex issues in organized way. Bring into contention effective leadership. Finally, production and Operational Management overall should be streamlined for enhanced process of the company. SWOT Analysis of Hershey Food Company Hershey main strength as can be analyzed lies with its innovative approach to introduce products that are to the taste of consumers. In the history of the company, advertising also have been the main strength that Hershey [posses to outdo its competitors. Being a chocolate manufacturing giant, Hershey the board also was one factor which posed many dangers for the company. For instance organizational weakness was one feature overall of Hershey. Yet the opportunities for the company lays within the competitive leader that the company has strive for many years. Given that Mars is on the number spot the factor of it also presents Hershey with an opportunity like never before to reclaim its place as the number one manufacturer in the industry. Yet the threat was always there, and recurring as can be seen to the stiff financial audits and leadership of Lenny, which to the boards is not a feasible one as far as Hershey Food Company strategy goes.

Propaganda :: essays research papers

Bush and Cheney: Propaganda In A Over-Confident Way What does the word propaganda really mean? For most of us we assume that it is a word for negativity use. Just to assure those that think of propaganda as a negative word. Propaganda does have a positive objective if used correctly. The word propaganda is defined in a few different ways, But in the most general usage, it varies from bad to good persuasion of our minds. It is used during election time to our daily lives on television to our newspaper stands. According to Donna Cross’s essay, â€Å"Propaganda: How Not to Be Bamboozled,† there are thirteen different types of propaganda; this paper will discuss six varieties. George W. Bush and Dick Cheney used primarily every sort of propaganda to influence the citizens; therefore, our national society needs to develop awareness in the propaganda used by such politicians so that they can make wise decisions intelligently. One of the thirteen propaganda divisions is glittering generalities. â€Å"This propaganda method involves correlating a person or idea with words of positive meaning and feelings (Cross 527-28).† President Bush states, â€Å"our national courage has been clear [ . . . ] by confronting problems instead of passing them on to future generations† (Address, par. 21). Instead, one needs to examine what is Bush’s strategy really about? Do the citizens think that Bush will just turn around and listen to them instead of following his strategy? Does Bush have a kind heart to affiliate such caring feelings for the American people? During the speech that the Vice President gave on February 15, 2001 he stated, â€Å"It is not for us to wait on events but to act. And we will act on principle. We are going to stand for responsible [ . . . ]. They see a future when the world is at peace, promoting the values of the human rights and freedom all around the world. That statement certainly attempts to struggle with one’s emotions. What specifically are these words striving to reveal to the American people anyway? Is he mentioning them only to obtain future support? What does principle or responsibility really mean? Surely these words sound outstanding, but one needs to ask, if I take out the glittering words what is the value of the idea itself? Getting caught up in the words and feelings illustrated by them happens easily, making the actual intent behind them disfigured.

Obesity and Calories Essay

But you also know that most diets and quick weight-loss plans have about as much substance as a politician’s campaign pledges. You’re better off finding several simple things you can do on a daily basis — along with following the cardinal rules of eating more vegetables and less fat and getting more physical activity. Together, they should send the scale numbers in the right direction: down. 1. Once a week, indulge in a high-calorie-tasting, but low-calorie, treat. This should help keep you from feeling deprived and binging on higher-calorie foods. For instance: †¢ Lobster. Just 83 calories in 3 ounces. †¢ Shrimp. Just 60 calories in 12 large. †¢ Smoked salmon. Just 66 calories in two ounces. Sprinkle with capers for an even more elegant treat. †¢ Whipped cream. Just 8 calories in one tablespoon. Drop a dollop over a bowl of fresh fruit for dessert. 2. Treat high-calorie foods as jewels in the crown. Make a spoonful of ice cream the jewel and a bowl of fruit the crown. Cut down on the chips by pairing each bite with lots of chunky, filling fresh salsa, suggests Jeff Novick, director of nutrition at the Pritikin Longevity Center & Spa in Florida. Balance a little cheese with a lot of salad. 3. After breakfast, make water your primary drink. At breakfast, go ahead and drink orange juice. But throughout the rest of the day, focus on water instead of juice or soda. The average American consumes an extra 245 calories a day from soft drinks. That’s nearly 90,000 calories a year — or 25 pounds! And research shows that despite the calories, sugary drinks don’t trigger a sense of fullness the way that food does. . Carry a palm-size notebook everywhere you go for one week. Write down every single morsel that enters your lips — even water. Studies have found that people who maintain food diaries wind up eating about 15 percent less food than those who don’t. Plus: 8 Kitchen Cabinet Makeovers for Weight Loss 5. Buy a pedomete r, clip it to your belt, and aim for an extra 1,000 steps a day. On average, sedentary people take only 2,000 to 3,000 steps a day. Adding 2,000 steps will help you maintain your current weight and stop gaining weight; adding more than that will help you lose weight. 6. Add 10 percent to the amount of daily calories you think you’re eating, then adjust your eating habits accordingly. If you think you’re consuming 1,700 calories a day and don’t understand why you’re not losing weight, add another 170 calories to your guesstimate. Chances are, the new number is more accurate. 7. Eat five or six small meals or snacks a day instead of three large meals. A 1999 South African study found that when men ate parts of their morning meal at intervals over five hours, they consumed almost 30 percent fewer calories at lunch than when they ate a single breakfast. Other studies show that even if you eat the same number of calories distributed this way, your body releases less insulin, which keeps blood sugar steady and helps control hunger. 8. Walk for 45 minutes a day. The reason we’re suggesting 45 minutes instead of the typical 30 is that a Duke University study found that while 30 minutes of daily walking is enough to prevent weight gain in most relatively sedentary people, exercise beyond 30 minutes results in weight and fat loss. Burning an additional 300 calories a day with three miles of brisk walking (45 minutes should do it) could help you lose 30 pounds in a year without even changing how much you’re eating. 9. Find an online weight-loss buddy. A University of Vermont study found that online weight-loss buddies help you keep the weight off. The researchers followed volunteers for 18 months. Those assigned to an Internet-based weight maintenance program sustained their weight loss better than those who met face-to-face in a support group. Plus: 15 Foods You Should Never Buy Again 0. Bring the color blue into your life more often. There’s a good reason you won’t see many fast-food restaurants decorated in blue: Believe it or not, the color blue functions as an appetite suppressant. So serve up dinner on blue plates, dress in blue while you eat, and cover your table with a blue tablecloth. Conversely, avoid red, yellow, and orange in your dining areas. Studies find they encourage eating . 11. Clean your closet of the â€Å"fat† clothes. Once you’ve reached your target weight, throw out or give away every piece of clothing that doesn’t fit. The idea of having to buy a whole new wardrobe if you gain the weight back will serve as a strong incentive to maintain your new figure. 12. Downsize your dinner plates. Studies find that the less food put in front of you, the less food you’ll eat. Conversely, the more food in front of you, the more you’ll eat — regardless of how hungry you are. So instead of using regular dinner plates that range these days from 10-14 inches (making them look forlornly empty if they’re not heaped with food), serve your main course on salad plates (about 7-9 inches wide).

The Modern Police Force Of The United States - 983 Words

Research: Police Officers â€Å"The modern police force not only provided an organized, centralized body of men legally authorized to use force to maintain order, it also provided the illusion that this order was being maintained under the rule of law, not at the whim of those with economic power,† argues Dr. Gary Potter, author of The History of Policing in the United States, Part 2 published in 2013. Police Officers wanted to maintain peace, low crimes, and violence throughout their communities. Most importantly, they wanted to uphold safer living environments. Potter (2013) defines social control as crime control and was accomplished by raising the specter of the â€Å"dangerous classes.† It was said, the idea that policing should be directed toward â€Å"bad individuals,† rather than social and economic conditions that are criminogenic in their social outcomes. Although policing had always been a reactive enterprise, occurring only in response to a specific criminal act. Its centralized and bureaucratic police departments also focused on the alleged crime-producing qualities of the â€Å"dangerous classes† which began to emphasize preventative crime control. Although, crime fighting has taken its toll, consequently, the role of the police has become more important than ever before, and there would be chaos in the society without police, according to Maulin Joshi (N.D.), author of â€Å"What are the Functions of the Police?† In the same sense, police are primarily responsible for theShow MoreRelatedThe Evolution Of Law Enforcement Essay1279 Words   |  6 Pagescommunity to maintain safety and order. Normally during that time, protection and social control were the major responsibility of that group. In that time, people requested the eldest and strongest males of the tribes to take part in the first security force of community for survival (Rainer and Librett 1089). 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Methods And Methods Of The Project Management - 1023 Words

1. Advantage 1) Providing specification of actions at various stages of the process and for various functions. PMBOK helps all members of the organization or the project management team to perform their function effectively. Under normal circumstances, one department of a company may response for a specific process in one way while other department implements different steps. PMBOK provides a framework to every department so that every unit can efficiently focus on their part of project. 2)Providing an understanding and framework of project management. Processes and methods of PMBOK are documented each step of the way. This documented steps make it easier for people who may be not familiar with specific process in a particular project.†¦show more content†¦In a model-based methodologies such as PMBOK or PRINCE2, the rules are clearly definite. Since the models could be applied to diffident projects, they structure parts of system which relationships are clear. 2. Disadvantages 1) Prolixity for small projects. Both PMBOK and PRINCE2 have many processes. This will be suitable and efficient for big projects which need many different departments and steps to complete. However, for the small projects some processes seems to be excess. 2) Lack of flexibility. Although models such as PRINCE2 is carefully written to be applicable in many different kinds of industry, it tends to be inefficient in projects which are plagued by lots of change because the requirements are not clear upfront. 3) Some are not widely recognized. In US and Canada PRINCE2 is not a common PM methodology. It is only famous in UK and some countries in western Europe. 4) Bureaucratic. If not understood and applied appropriately, PRINCE2 is often seen as bureaucratic. 5)†Soft skills† are not covered. The â€Å"soft skills† of PM such as stakeholder management and conflict management are not covered within PRINCE2. 3. Example case of PRINCE2 This is a case of PRINCE2 applied to a pen project which is conducted by CopyWorld365, a company that sells printing / photo copying machines. In this project, it includes 4 main parts: Pre-Project, Stage 1, Stage 2 and Stage 3. All of them based on PRINCE2 process-based method. In the pre-project

The Tale of Green Harbor - 776 Words

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Effect Of Employee Assistance Programs Essay Example For Students

Effect Of Employee Assistance Programs Essay The Effect of Employee Assistance Programs At the WorkplaceThroughout the business world, one of the largest problems individual businesses face is the use of illegal drugs and alcohol. These substances greatly affect the business and workplace environments for many individuals. Employee assistance programs were created to help deal with augmenting substance abuse problems. Employee assistance programs enable a companies and its workers to detect if a co-worker is having problems and aids in helping them to overcome their problems by giving them advice or suggesting counseling. Critics have noticed some problems with this program. One problem is the lack of confidentiality and the fact that co-workers and bosses are afraid to confront their workers. In order for companies to minimize their loss of money, and for employees to stop ruining their lives and the lives around them, the employee assistance program is a necessity. Appropriate prevention and intervention efforts with employee assistance programs will save companies from losing experienced employees, and save employees from failure and even death. The most tremendous problems that companies are facing in the Nineties are the abuse of drugs and alcohol. Alcoholism is defined as a chronic, progressive, and fatal disease. The American Medical Association has recognized alcoholism as a disease since 1956 (Scanlon 9). An alcoholic is identified as having a severe dependency, or addiction, and a cumulative pattern of behaviors associated with drinking. Alcoholism is apparent when someone is frequently drunk, having marriage problems, driving while intoxicated, getting fired, or being arrested (Drug Abuse). A significant difference between being an alcoholic and a drug addict is that drugs, no matter what the age of the user, are illegal. Drug abuse is defined as the use of a drug for a purpose other than for its possible intended medical purpose, which causes a person to be impaired physically, emotionally, and socially. In both cases people use these substances as a way to escape from their problems, and as a way of postponing upcoming problems in their lives (Scanlon 10). Substance abuse is the misuse of any substance leading to a loss of control over mind and body. Employee assistance programs were founded in 1971, and they: â€Å"Have been working to develop and maintain the best possible workplace relationships†¦ EAP members follow professional standards and a strict code of ethics, which includes a firm commitment to protect and uphold confidentiality† (Dickman 7). Employee assistance programs (EAP) are designed to assist in finding and to aid in solving productivity problems associated with employees impaired by alcohol, drugs and any other problems that affect the employees job performance. The cost ranges from $12 to $35 per employee for an EAP program. Businesses investing in an EAP rather than an insurance policy save anywhere from $5 to $16 per employee (Goldberg 1). This proves to be considerably cheaper for a company that will greatly benefit from the use of this program. Loss of productivity within a company is the major cause of businesses starting to implement employee assistance programs. Companies loose billions of dollars due to substance abuse. The economic cost placed on society from alcohol and drug abuse was estimated at $246 billion in 1992 and $276.3 billion in 1995. Total loss of potential productivity resulting from long term residential treatment of alcohol and drug abusers was $2.233 billion. Clients with primary drug problems cost $694 million. Clients with alcohol problems cost $577 million, while cross-addicted (Drugs and alcohol) clients cost $962 million. Sixty percent of these costs are attributed to losses in the workplace, which is approximately $82 billion in lost potential productivity (Economic). It is known that seventy percent of people that do drugs have a job (Gerhart 46). The level of stress attained in a certain occupation and prevalence of drugs are directly related to each other. The more stress a job causes to its workers the higher the chance those workers have of becoming substance abusers. Memory1 Essay An even larger problem with employee assistance programs is confidentiality. EAP’s have their clients sign forms stating that everything shared during counseling will remain confidential, except in cases where potential harm may be inflicted upon the client or others. This poses a potential problem. In most substance abuse cases the employee, could harm himself or herself or someone else, whether the harm is done directly or indirectly, due to the potentiality of this problem people are losing their jobs says Beason, a reporter for the â€Å"The Seattle Times†. Many people hear about these cases and don’t trust their counselors or the employee assistance program. The clients talking about their problems add to their chance of losing their job. As stated in a business magazine, a worker was caught abusing drugs by his employer. His employer sent him to an employee assistance counselor for help instead of firing him. The employee told the counselor that he got cited for driving while intoxicated. The employee was later fired (Beason C1). Most workers that recognize their substance abuse problems will not even bother getting help due to the fear of losing their job and pride. Employee assistance programs are without a doubt the most effective way for companies to deal with decreased productivity and substance abuse problems affecting their invaluable employees. Ignoring the problem of substance abuse in the workplace can cost companies substantial amounts of money and possibly their employee’s life. The high recovery rates from these programs prove their effectiveness. This program is based on the belief that these problems can be successfully resolved if the employee is willing to seek help and pursue counseling. In the end, the result of using employee assistance programs, help to enhance the work climate assist employees with personal problems that affect their job performance. Business Reports